Barefoot
Medical Spa

Branding

Overview

Barefoot medical spa, based in Stratham, NH, is the only salon in the area that is run by a doctor. Typically, anyone who has a fungal infection, poor blood supply, diabetic nails, or any other foot-related medical condition is turned away from regular salons. Barefoot Medical Spa created a place for people with medical conditions to get pedicures and/or seek treatment from a podiatrist in an approachable, relaxing environment. Barefoot Medical Spa is not just reserved for those with a medical condition, it’s also open to anyone looking for a professional, medically-sterilized experience.

The task for Stout Heart was to create a brand that reflects the expertise of Barefoot’s staff, while communicating a sense of cleanliness and credibility.

The main mark shows a stylized letter “B” with the shape of a leaf represented in the negative space, a symbol for renewal, revival, and health. The “B” is clean and simple, has a sense of clarity at a variety of sizes and applications, and is strong enough to stand on its own. A san serif typeface was chosen for the word “Barefoot” for a clean and modern look, but was paired with a serif typeface to communicate balance and professionalism.

Colors were chosen to reflect those found in nature, and a series of unique gradients were created to elicit a sense of energy and fluid movement.

“When we decided to open Barefoot Medical Spa, we knew that we were tackling a huge task in educating potential clients about our services. Creating Barefoot meant that we were breaking two distinct business models in footcare – spa pedicures and podiatry nail care – improving upon both and creating a new model. We knew that we would need a creative, thoughtful and agile partner for our branding and our website design. We knew we would need a team that ‘got’ us and our mission and could help us articulate it. We found that and more in Stout Heart. “

Mary Pat Dolan

Co-Owner, Barefoot Medical Spa